Active Trails is a new brand, born in 2026 from the Voyageurs du Monde group. With it, international travellers will be able to search for, plan and live out their walking and cycling trips across France and Europe.
From the trails of the Alps to the Châteaux of the Loire, by way of the most iconic long-distance routes, customers are guided and supported by local experts and guides.
We built an identity around the idea of a stylised pole star, whose purpose is to be an ultimate, reliable landmark in the middle of the night. A star that opens up a dynamic, living graphic territory which, paired with an outdoor photography art direction, propels customers onto the most beautiful trails.
