For Bondet, a French eyewear maker based in Oyonnax since 1929, we imagined a new identity able to bridge heritage and modernity.
Local roots, historic craftsmanship, the industrial culture of the Haut-Bugey region: we turned these strengths into a genuine brand language, built around a logo drawing on an earlier identity of the brand, from the 1960s.
The rebrand repositions Bondet as a contemporary house whose creations fit naturally into every scene of everyday life, from work to sport, from the city to the great outdoors.
A brand that is at once precise, authentic and of-the-moment, one that claims its history all the better to project itself into the uses of today and tomorrow.
