With #LesPlacesVides, the Fondation pour le Sport Inclusif signs its first major national campaign, tackling a reality that is too often kept silent: the people who give up on sport because of violence, discrimination or invisible barriers. The campaign stages empty seats, turned into symbols of broken passions and stories we never see. Five themes are addressed head-on (sexual and gender-based violence in stadiums, homophobia, racism, social hardship, disability) to reveal the mechanisms of exclusion that continue to fracture the world of sport.
This statement deliberately contrasts with the collective celebrations of the 2024 sporting year. It is a reminder that behind moments of togetherness, sport can also be a space where people stay silent, where they suffer, where they give up. The signature line « Le sport unit. Il exclut aussi. » (Sport unites. It also excludes.) captures this tension: a world that carries powerful values, yet still leaves too many people on the sidelines.
Rolled out nationwide across OOH and DOOH, press, digital and social media, the campaign comes with a unifying hashtag that lets everyone take up the cause and spread its message. With #LesPlacesVides, the Fondation pour le Sport Inclusif asserts an ambition: to make sport a space that is genuinely open to everyone, finally giving visibility to those we had stopped seeing.
