With « The Winter Deal », Les Gets and Morzine restate a simple conviction: skiing doesn't always need to show beautiful, often idealised runs to win people over. We imagined a campaign that puts back at the centre what makes up the very essence of the mountains: lightness, carefreeness and immediate pleasure. A direct, almost obvious statement that reconnects the ski area to a universal, timeless promise.
To embody this idea, we imagined a neo-retro creative territory, inspired by the codes of old-school advertisements. A deliberately simple, colourful and joyful graphic world, revisited through a pop, contemporary aesthetic. The visuals play with references, twist vintage codes and set up an immediately recognisable language, somewhere between unapologetic nostalgia and modernity. Each piece becomes a spontaneous, almost playful invitation to rediscover the raw pleasure of winter.
Rolled out across print and digital, the campaign follows a logic of impact and quick memorability. It builds an accessible, unifying imagery, able to speak to everyone, without distinction. More than a campaign, « The Winter Deal » becomes a reminder: that the mountains aren't always about performance or achievement, but often a simple story, made of shared moments and rediscovered sensations.
