Nobrain is a brand built to ride hard, ride long, and not overthink it. Downhill mountain biking, then now road cycling and trail running: its terrain is technical, demanding, heavily codified. It needed an identity that spoke as loud as its riders ride and run.
We built the branding around a balance: on one side, the rigour of a structured, precise graphic system, built on a grid; on the other, a much freer, more spontaneous expression, drawn from punk culture and the handmade gesture. Two languages that clash and complete one another, to create a brand as robust in its construction as it is instinctive in its attitude.
Logotype, favicon, mascot, custom-drawn typography, editorial system, packaging, textile labelling and product variations…the identity was designed to live everywhere Nobrain rides. A technical brand in its execution, but one that never takes itself too seriously.
Ride. But make it Nobrain.
