Paysalia is the reference gathering for landscaping professionals. A trade show where the people who imagine, draw, build and bring outdoor spaces to life come together. For GL events, the challenge was to give it an identity worthy of that richness: more contemporary, more distinctive and, above all, able to live well beyond a simple graphic territory.
We drew on one of the most emblematic codes of the French landscape: the design of French formal gardens. Their layouts, their axes and their geometric compositions become the raw material for a structured yet never rigid graphic system — a grid that organises as much as it allows shapes to be played with, composed, shifted and evolved.
This structure gives rise to a naturally dynamic identity, designed to move effortlessly from signage to communication, from digital to the show floor, and from still to motion. A system rigorous enough to build a strong brand, free enough to reinvent itself with every new statement.
