Les Échappées Maritimes is a new cycling race that draws its singularity from the deep identity of the Manche. A road and gravel competition that doesn't simply borrow a territory: it embraces its rhythms, its landscapes and its maritime nature. To support Playground in creating this new sports brand, we imagined a visual world that brings together two essential dynamics: the frequency of the tides and the cadence of pedalling. An organic, living graphic language that roots the race in its environment as much as it celebrates effort and movement.
Beyond the overall design, the project required building a genuine brand architecture. We designed the names and identities of the four races that make up the event, each conceived as a distinct breakaway, coherent with the overall spirit while asserting its own personality. A strategic and creative effort that lets the whole system gain in clarity, appeal and growth potential.
With Les Échappées Maritimes, Playground lays the foundations for an ambitious, immersive sporting event, deeply tied to its territory. A cycling experience that lets you feel the force of the elements as much as the pleasure of testing yourself against them.
