The Safari de Peaugres is the largest animal park in the south-east quarter of France. As it does every year, it wanted a communication campaign to build top-of-mind awareness and drive conversion on its website.
After listening to the park's team, we imagined a concept that captures one of the park's strongest promises: seeing the animals extremely up close.
More than a genuine diversity of species, the campaign plays on a trait more rarely used in animal park marketing. The result: a campaign deployed in digital, on social media and in outdoor advertising, that lets people see the animals really up close… and makes them smile!
