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UCI 2027 Haute-Savoie Mont-Blanc

Brand platform for the UCI 2027 Haute-Savoie Mont-Blanc Cycling World Championships.

BrandingPositioningNamingBrand platformBrand architectureNarrative structureEditorialMotion identityTone of voiceCopywritingManifestoBrandbook
Key visual of the identity, UCI and Haute-Savoie Mont-Blanc logos

20 disciplines. 160 nationalities. 10,000 athletes. 2 million spectators expected on site over the 13 days of competition.

The UCI 2027 Haute-Savoie Mont-Blanc Cycling World Championships are the next major international sporting event to be hosted in France before the 2030 Olympics. A world-scale event, and an opportunity for France to shine once again through its expertise in international events and sport. And, more than just an event, these "super" world championships must act as a lever for the Haute-Savoie department, the Auvergne-Rhône-Alpes region and France, inspiring a new model of urban mobility and mountain sport.

An event rooted in its territories, a driver of tourism development, that deserves an iconic, dynamic identity.

ClientUCI 2027 Haute-Savoie Mont-Blanc
AgencyNight Session
SectorSport
ExpertiseBrand strategy, Brand design
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