Les Échappées Maritimes

Les Échappées Maritimes is a unique cycling event inspired by the rich heritage of the English Channel. It is a road and gravel competition that doesn’t just pass through a region; it embraces its rhythms, landscapes, and maritime character. In collaboration with Playground, we developed a visual identity for this new sports brand that unites two fundamental elements: the rhythm of the tides and the cadence of pedaling. This organic, lively graphic language anchors the race in its environment while celebrating effort and movement.

Beyond the overall design, the project required the development of a comprehensive brand architecture. We designed the names and identities of the four races that comprise the event. Each race is conceived as a unique escape that remains consistent with the event’s overall spirit while asserting its own personality. This strategic and creative work has increased the event’s visibility, appeal, and potential for future growth.

With Les Échappées Maritimes, Playground has laid the groundwork for an ambitious, immersive sporting event deeply rooted in its region. It is a cycling experience that lets you feel the power of the elements as well as the pleasure of competing against them.