This is the stable, reliable, robust foundation. It’s what gives direction and allows a group to come alive, to develop around a shared project.
Let's get
Magnetic.
We connect companies and brands through the Magnetic Core Concept®, a catalyst for an irresistible force of attraction that spreads through all decisions, actions and communications.
Our approach
We've developed an innovative, unique method. So that your company and your brand align and shine.
01.
The company, the foundation
02.
The brand, the accelerator
It’s through the brand that stories, values, codes… are communicated to your audience. Customers often choose a brand over a product. Because it carries all the emotions needed to make that choice.
03.
The Magnetic Core Concept®, the catalyst
This is the link between the tangible of the company and the intangible of the brand. It must have an impact and implications on each of the pillars of the company and the brand to ensure overall coherence. More than a simple “why,” it’s the point of convergence for an indispensable ecosystem: customers, employees, suppliers and partners.
The process
How to identify it ?
The development of a company's Magnetic Core Concept® requires analysis, reflection and exchange at all levels of the organization, with the active involvement of the decision-making bodies. This work is based on what already exists, i.e. concrete elements and decisions that have been made and implemented. The goal of the MCC® is to (re)surface the roots and raison d'être of the company and its brand, and to give it an operational dimension to feed all future decisions.
phase 01
Immersion and information gathering
From strategic plans to brand platforms, from literature reviews to stakeholder meetings, we capture a variety of perspectives and clarify how the company, its brand and its values are perceived and experienced internally and externally.
phase 02
Defining the MCC®
With a broader perspective and a solid foundation, we formulate your Magnetic Core Concept®. And we begin to identify the levers that need to be activated by the company and the brand.
The process
How to activate it ?
The advantage of MCC® is that it is only one - central - part of a global approach. Its identification process can be easily integrated into any upstream or downstream approach, like a plug & play product.
The emergence of a company’s Magnetic Core Concept® should naturally lead to further reflection on its structure and brand – especially its identity.
As far as the structure is concerned, the next steps are to identify the gaps between the actual and the ideal situation on each of the 4 pillars: operations, resources, market and product. These gaps must then be the subject of action plans influenced by the MCC® with the aim of reducing them and aligning them with the company’s raison d’être. For the brand, the mechanics are identical: start with a diagnosis of the existing situation and align the brand’s attributes with the company’s raison d’être. In concrete terms, the next step is to follow the branding and communication support phases, enriched by your central MCC®.
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