Born in 2020 in a student studio, Nobrain — a Chambéry-based outdoor technical apparel brand — is restructuring to open up to road cycling and trail running, while keeping the punk DNA it inherited from downhill mountain biking.
Night Session reworked the brand's entire territory — logo, mascot, custom typography blending a doodle spirit with technical rigour — striking a balance between freedom and structure, to position Nobrain as a national reference without losing its soul.